Evidence Engine — BOX 3
Market Proof
Real-world data from industry leaders. Large sample sizes, disclosed methodology, and practical insights that complement academic research.
BOX 3 criteria
Market proof must meet these standards to qualify:
Sample size > 1,000 or significant market coverage
Methodology disclosed and reviewable
Source is industry-recognized authority
Potential conflicts of interest acknowledged
Data is less than 18 months old
Key BOX 3 sources
Authoritas
SEO/AI Visibility Research
Strengths
- +Large-scale crawl data across millions of pages
- +Cross-platform analysis (ChatGPT, Perplexity, Google)
- +Consistent methodology over time
Caveat: Commercial entity with vested interest in AI visibility tools
Amsive Digital
Platform-specific research
Strengths
- +Deep Perplexity citation analysis
- +Reddit correlation studies
- +Practical SEO/AEO integration insights
Caveat: Agency with commercial services
HubSpot State of Marketing
Industry survey
Strengths
- +Large sample of marketing professionals
- +Annual tracking enables trend analysis
- +Cross-industry coverage
Caveat: Survey methodology, self-reported data
Key BOX 3 claims
70% of cited pages change within 2-3 months
Authoritas 2024Analysis of 500K+ pages over 6 months
46.7% of Perplexity citations from Reddit
Amsive 202410K query sample with citation tracking
>32,000 referring domains for 2× ChatGPT citation
Authoritas 2024Domain authority correlation analysis
3.2× citation lift at FCP < 0.4s
Internal testing 2024A/B testing across 50 client sites
1.7× Claude citation lift with limitations sections
Internal testing 2024Controlled content experiments
How we use BOX 3 evidence
Market proof fills gaps that academic research can't address:
→Platform-specific behaviors that change too fast for academic study
→Industry benchmarks for competitive positioning
→Practical implementation guidance from real deployments
→Validation of BOX 4 findings in production environments