Audience AI Affinity
Before optimizing for AI platforms, know which ones your audience actually uses. SparkToro data reveals where your potential customers ask AI questions.
What SparkToro tells us
SparkToro analyzes your audience's online behavior — which platforms they visit, which podcasts they listen to, which social accounts they follow. We extract the AI-relevant signals to map platform affinity.
Key AI affinity signals
% of your audience that uses ChatGPT vs Perplexity vs Claude
Where do they research before purchasing?
Reddit, Twitter, LinkedIn engagement patterns
Long-form vs quick answers preference
Platform affinity mapping
Different audiences have different AI preferences. B2B executives skew ChatGPT. Technical audiences often prefer Perplexity. Privacy-conscious users gravitate to Claude.
Our SparkToro process
Define your ideal customer profile and key competitors
Extract behavioral data across web, social, and content consumption
Correlate behaviors to AI platform preferences
Rank platforms by potential impact for your audience