EVIDENCE
Evidence: Bachelorette
Deep dive: Bachelorette parties
URL Audit — Bachelorette Party
High-Intent Event · Experience Conversion
50%
AI Visibility
⚠️ High-Value Page Underperforming: This is a high-intent commercial page where competitors are winning. ChatGPT and Google AI don't recommend BRB for bachelorette queries — Gotland Charter wins instead.
1 Page Context
Page Type
Event / Experience Page
Primary Intent
High-Intent Event Booking
Business Role
Experience Conversion (High Margin)
2 AI Behaviour for This Page
Platform Results
ChatGPT
✗ Not Found
Perplexity
✓ Cited
Google AI
✗ Not Found
Claude
✓ Cited
Split performance. Perplexity ranks BRB at position 3 and Claude gives it top recommendation. But ChatGPT and Google AI — the two largest platforms — prefer Gotland Charter and Sensation-BCN. This is a high-value segment you're losing.
3 Test Log
| Query Used | Platform | Result | Who AI Recommends |
|---|---|---|---|
| "Bachelorette party in Barcelona for 15 girls" | ChatGPT | Competitor Wins | Gotland Charter, Barcelona Boat Party |
| "Bachelorette party in Barcelona for 15 girls" | Perplexity | BRB Position 3 | BRB cited with direct link |
| "Bachelorette party in Barcelona for 15 girls" | Google AI | Competitor Wins | Sensation-BCN, Gotland Charter |
| "Bachelorette party in Barcelona for 15 girls" | Claude | Top Recommendation | BRB recommended first |
4 Content & Schema Snapshot
What AI Sees in Your Content
- "Bachelorette" appears but not in first 100 words — competitors lead with it
- No clear capacity statement ("up to 15 guests") in opening text
- Page focuses on experience description, not search-intent keywords
- Pricing mentioned but not structured for AI extraction
Schema Markup Detected
✓
BreadcrumbList — Valid
✓
FAQPage — Valid, good for featured snippets
✓
LocalBusiness — Valid (inherited from site)
✓
Organization — Valid
✗
Event — Missing (critical for event queries)
✗
Product/Offer — Missing pricing structure
✗
AggregateRating — No reviews on this page
5 Key Findings
- ChatGPT and Google AI prefer competitors — Gotland Charter wins because they have explicit Event schema + pricing
- Content doesn't match query intent — "15 girls" capacity not mentioned early enough
- Schema gap — 4 schemas present but missing the critical Event type for party queries
- Perplexity and Claude find BRB, suggesting the page IS crawlable — it's a content/schema optimization issue, not visibility
- This is fixable within 1 week with content restructure + Event schema
6 Competitors Winning This Query
| Competitor | Why AI Prefers Them | What They Have |
|---|---|---|
| Gotland Charter | Explicit "bachelorette boat party Barcelona" targeting | Event schema, clear pricing, capacity stated upfront |
| Sensation-BCN | Party-focused positioning | Reviews specifically mentioning bachelorettes |
| Barcelona Boat Party | Brand name matches query exactly | Domain authority for "party" queries |
7 Recommended Changes for This Page
Priority Actions (High Impact)
- Rewrite first paragraph — Start with "Bachelorette party boat rental in Barcelona for groups up to 15 guests"
- Add Event schema — Include eventType, location, offers, maximumAttendeeCapacity
- Add explicit pricing — "From €XXX for 4 hours" in structured format
- Add capacity callout — "Perfect for groups of 8-15 people" in first 100 words
- Include testimonials — Add reviews specifically mentioning bachelorette parties
Expected Impact: With Event schema + content restructure, expect to move from 50% → 75% visibility within 2-4 weeks of implementation.