EVIDENCE
Evidence: Sailing Experiences
Deep dive: Sailing experiences
URL Audit — Sailing Experiences
Service Page · Experience Funnel
50%
AI Visibility
1 Page Context
URL
barcelonaboatrental.com/sailing-experiences/
Page Type
Service / Experience Page
Primary Intent
Experience Discovery
Business Role
Experience Funnel Entry
2 AI Behaviour for This Page
ChatGPT
~ Mention
Perplexity
✓ Cited
Google AI
✗ Not Found
Claude
✓ Cited
Experience queries work. "Sailing experience Barcelona" triggers BRB mentions. ChatGPT mentions but doesn't link — missing TouristTrip or Service schema. Google AI doesn't find this page at all.
3 Test Log
| Query | Platform | Result | Notes |
|---|---|---|---|
| "Sailing experience Barcelona" | ChatGPT | Mention Only | BRB named, competitors linked |
| "Learn to sail Barcelona" | Perplexity | BRB Cited | Direct link to experiences page |
| "Sailing trip Barcelona" | Google AI | Not Found | Tour operators dominate |
| "Private sailing Barcelona" | Claude | BRB Cited | Recommended with details |
4 Key Findings
- "Experience" framing works better than "rental" for this page
- ChatGPT mentions but doesn't link — close to conversion
- Google AI prefers tour operators (Viator, GetYourGuide) for experience queries
- Perplexity and Claude success shows content resonates — schema gap holds it back
5 Schema Status
✓
BreadcrumbList — Valid
✗
TouristTrip — Missing (ideal for experiences)
✗
Service — Missing
✗
Offer — No pricing structure
6 Competitors Winning
| Competitor | Why They Win |
|---|---|
| Viator | Aggregator with TouristTrip schema, reviews, instant booking |
| GetYourGuide | Strong "experience" positioning, structured data |
| Airbnb Experiences | Brand recognition for "experiences" category |
7 Recommended Changes
- Add TouristTrip schema — Perfect for experience pages
- Add duration and pricing — "2-hour sailing experience from €XXX"
- Reposition as "experience" — Not just rental, but complete experience
- Add what's included — Captain, drinks, sunset timing, etc.