EVIDENCE
Evidence: Corporate Events
Deep dive: Corporate events
URL Audit — Corporate Events
B2B Segment · High-Value Conversion
25%
AI Visibility
⚠️ B2B Opportunity Lost: Corporate events are high-margin, high-volume bookings. AI doesn't recommend BRB for "team building Barcelona" or "corporate boat event" — event venues win.
1 Page Context
URL
barcelonaboatrental.com/corporate-events/
Page Type
B2B Service Page
Primary Intent
Corporate Bookings
Business Role
B2B Conversion (High AOV)
2 AI Behaviour for This Page
ChatGPT
✗ Not Found
Perplexity
✓ Cited
Google AI
✗ Not Found
Claude
✗ Not Found
B2B segment invisible. When companies search "corporate team building Barcelona boat," AI recommends event venues, hotels, and aggregators. BRB's corporate page doesn't signal B2B capability to AI.
3 Key Findings
- Missing Event schema — AI doesn't know this is for corporate events
- No B2B signals — Missing: capacity for groups, catering, invoice/VAT info
- Competitors dominate — Hotels and venues have better corporate positioning
- Perplexity finds it — content IS crawlable, positioning is the gap
- High-value segment: corporate bookings = 3-5x average order value
4 Schema Status
✓
BreadcrumbList — Valid
✗
Event — Missing (critical for event queries)
✗
Service — Missing
✗
Organization (B2B) — No corporate service signals
5 Competitors Winning
- W Barcelona — Hotel with yacht access, strong B2B schema
- Event venues — Hotels with "corporate" in schema dominate
- Team building agencies — Aggregators with Event schema
6 Recommended Changes
- Add Event schema — eventType: BusinessEvent, maximumAttendeeCapacity
- Rewrite for B2B — "Corporate yacht events for teams of 10-50 people"
- Add B2B signals — Invoice available, VAT included, catering options
- Include case studies — "Companies we've hosted: [logos or testimonials]"
- Add RFP/inquiry form — B2B expects formal inquiry process
Business Impact: Corporate bookings are 3-5x higher value. Even small visibility improvement = significant revenue.